What is SEO?
Search Engine Optimization, is the process of enhancing websites so that they line up well on search engines
This is one of the most significant marketing strategies for any business
How does SEO marketing works?
The Search Engines evaluate the best result that is based on what seekers are looking for, as well as what other information already exists online.
It is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines. It brings new traffic.
Types of SEO
On-page SEO
This aspect of SEO is concerned primarily with the content on the site and how well it is optimised for relevant keywords. And how it provides a good ‘user-experience for visitors
Off-page SEO
This aspect of SEO is concerned primarily with inbound links from other inbound links from other websites to your site. Natural links from authoritative and relevant websites act as an independent ‘vote of confidence’ which helps search engines trust your website more
Technical SEO
This is focused on how well search engine spiders can crawl your site and index your content. It includes Page speed,Site structure,Sitemaps,Indexation,Structured data.
Local SEO
It is a way of marketing approach that is associated by evaluating your online visibility within the local search outcome through various tasks like managing you Google business profile, improving your goodwill, developing your website
Why do you need SEO Marketing for your business?
Enhancing visitors
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Simply with the help of SEO, you can make the most out of marketing channels like Google, Yahoo and many other search engines that are huge source of website traffic
Improved Revenue
New traffic will be guided to your website by obtaining strong ranking in channels like Google and many other search engines
Cost-effective marketing
SEO is far more cost-effective than any other Marketing. It is very much ideal for a business on a low/medium budget
Improved offline sales
According to surveys more than 85% of customers use search engines like Google to find local businesses and then decides to buy from the stores
High customer reliability
When a customer finds you at the top of the search result webpage/website, it is so influential and easily conveys a strong meaning that your services are the best!
Organic Search
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Organic Search is most often the primary source of Website Traffic. Quality SEO search take their exclusive brands to the next level
Why SEO Marketing is essential?
SEO builds credibility and faith
Good SEO – Better user experience
Local SEO – Enhanced involvement, traffic and conversions
Impacts the buying cycle
Cost-saving and affordable
Long term strategy