Rich Communication SMS
Businesses are using SMS to communicate with their customers. RCS (Rich Communication Services) is SMS with your own company branding where you can use your logo, this SMS service is interactive, and you call also showcase your products here. RCS can also be used with the default messaging app
Now many Businesses started to use RCS for branding and to interact easily with their customers. RCS messages are being used by millions of android users worldwide.
Compared to normal text SMS, there is increase in redemption rate because of the initiation of interactions in SMS and display of images and bot with immediate response.